One percent

i read this marketing article and it has really stuck with me.   take a moment to read it:

Two tech executives with no food experience and no marketing budget launch a product called Bacon Salt.  Next, they search for people on social networking sites who profess a love for bacon, then friend them. Among a small percentage of those people, enthusiasum begins to spread about Bacon Salt. What began as a tribe quickly multiplies into 37,000 fans on Facebook and MySpace. Months later, the buzz spills over into newspaper articles, TV interviews and the holy grail of PR, an appearance on Oprah. Two guys who knew nothing about the food business and had no marketing budget now had a certifiable cult hit. Inspired, they create several other bacon-flavored products. It’s the birth of a brand. Their success began with a small – very small – group of self-identified fans of a category. Even if social networks have millions of members, it will never translate into millions of buzz-spreaders. The Bacon Salt story illustrates that it’s usually a small percentage of the tribe within the larger tribe who spread the word—usually about 1 percent. They are the One Percenters.  The One Percenters are not the usual suspects of namebrand tech bloggers, mommy bloggers and or business bloggers.  The One Percenters are often hidden in the crevices of niches, yet they are the roots of word of mouth.

here’s what it made me think:   who is the small percentage  within the larger north point tribe that represent the one percenters?

who are two or three buzz spreaders at north point…the ones who are hidden in the crevices of our niches…that will spread the word about north point?   people who’s enthusiasm and dedication will effect the lives of everyone they come in contact with?

are you one of our one percenters?

#influence #marketing #onepercent